https://oak.ulsan.ac.kr/handle/2021.oak/447 2026-03-23T14:42:09Z https://oak.ulsan.ac.kr/handle/2021.oak/4499 Title: TV홈쇼핑의 판매촉진 전략과 소비자 특성 및 홈쇼핑 의류 구매행동과의 관계 Author(s): 정윤영; 이미영 Abstract: 본 연구의 목적은 TV 홈쇼핑 구매 경험자를 대상으로 TV 홈쇼핑의 쇼핑호스트들이 사용하는 판매전략에 대한 소비자들의 태도를 살펴보고 이러한 태도가 소비자들의 특성이나 TV홈쇼핑을 통한 의류구매향동과 어떠한 관계가 있는지 살펴보는 것이다. 연구의 대상은 TV홈쇼핑에서 20대 이상 TV홈쇼핑 구매경험이 있는 성인여성들로, 편의 추출을 통해 300부의 설문지를 배부하였고, 최종적으로 227부가 분석에 사용되었다. 요인분석 결과 쇼핑호스트들이 사용하는 판매 전략은 요인 분석 결과 한정수량 요인, 사은품/서비스 요인, 제품특성 요인, 쇼핑호스트의 이미지 요인 4개 요인으로 추출되었다. 이러한 4개의 판매전략 중에서 소비자들이 제품특성 요인을 이용한 경우 소비자들이 가장 사고 싶다고 느끼는 것으로 나타났고, 그 다음으로는 쇼핑호스트 이미지 요인, 사은품/서비스 요인과 한정수량요인으로 나타났다. TV 홈쇼핑을 통한 의류 구매 경험 여부에 따른 차이를 살펴본 결과, 의류를 구매한 경험자가 사은품/서비스 요인과 쇼핑호스트 이미지 요인에 대해 민감한 것으로 나타났다. TV홈쇼핑을 통한 의류구매빈도가 낮은 소비자, 구매액수가 높은 소비자가 한정수량 요인, 사은품/서비스 요인, 제품특성 요인에 대해서 민감하게 반응하는 것으로 나타났다.; The purpose of this research was to find the relationship between shopping hosts’ selling strategies used in television home shopping and consumers’ purchasing behavior. The data was collected via a survey using a questionnaire. The convenient sample of 300 female television home shopping users were asked to participated in this survey. Among these, 277 respondents with previous experience in purchasing items through the television home shopping were used as the sample for this study. Factor analyses revealed four dimensions of selling strategies used by television home shopping. These were: scarcity, free gift/service, product characteristics, and network’/host’s image. Among thjese four selling strategies, product characteristics strategy was found to be the most effective strategies for increasing purchase intention followed by network’/host’s image, free gift/service and scarcity strategies. For respondents who had previous experience purchasing apparal items, customer service and network’/host’s image were more effective selling approaches then others.; 본 연구의 목적은 TV 홈쇼핑 구매 경험자를 대상으로 TV 홈쇼핑의 쇼핑호스트들이 사용하는 판매전략에 대한 소비자들의 태도를 살펴보고 이러한 태도가 소비자들의 특성이나 TV홈쇼핑을 통한 의류구매향동과 어떠한 관계가 있는지 살펴보는 것이다. 연구의 대상은 TV홈쇼핑에서 20대 이상 TV홈쇼핑 구매경험이 있는 성인여성들로, 편의 추출을 통해 300부의 설문지를 배부하였고, 최종적으로 227부가 분석에 사용되었다. 요인분석 결과 쇼핑호스트들이 사용하는 판매 전략은 요인 분석 결과 한정수량 요인, 사은품/서비스 요인, 제품특성 요인, 쇼핑호스트의 이미지 요인 4개 요인으로 추출되었다. 이러한 4개의 판매전략 중에서 소비자들이 제품특성 요인을 이용한 경우 소비자들이 가장 사고 싶다고 느끼는 것으로 나타났고, 그 다음으로는 쇼핑호스트 이미지 요인, 사은품/서비스 요인과 한정수량요인으로 나타났다. TV 홈쇼핑을 통한 의류 구매 경험 여부에 따른 차이를 살펴본 결과, 의류를 구매한 경험자가 사은품/서비스 요인과 쇼핑호스트 이미지 요인에 대해 민감한 것으로 나타났다. TV홈쇼핑을 통한 의류구매빈도가 낮은 소비자, 구매액수가 높은 소비자가 한정수량 요인, 사은품/서비스 요인, 제품특성 요인에 대해서 민감하게 반응하는 것으로 나타났다.; The purpose of this research was to find the relationship between shopping hosts’ selling strategies used in television home shopping and consumers’ purchasing behavior. The data was collected via a survey using a questionnaire. The convenient sample of 300 female television home shopping users were asked to participated in this survey. Among these, 277 respondents with previous experience in purchasing items through the television home shopping were used as the sample for this study. Factor analyses revealed four dimensions of selling strategies used by television home shopping. These were: scarcity, free gift/service, product characteristics, and network’/host’s image. Among thjese four selling strategies, product characteristics strategy was found to be the most effective strategies for increasing purchase intention followed by network’/host’s image, free gift/service and scarcity strategies. For respondents who had previous experience purchasing apparal items, customer service and network’/host’s image were more effective selling approaches then others. 2004-12-31T15:00:00Z https://oak.ulsan.ac.kr/handle/2021.oak/4498 Title: Trehalose의 노화 억제 효과 Author(s): 박정욱; 정한모; 송재철 Abstract: 시차주사열량기와 색도계를 이용하여 Trehalose의 가래떡 노화에 미치는 영향을 검토하였다. 가래떡의 노화정도는 저장온도와 무관하게 경시적으로 증가하였는데 Trehalose가 노화를 억제하는 것으로 나타났다. 특히 저온에서 노화가 실온보다 심하게 일어났으며 저장초기에 저장온도에 대한 영향이 큰 것으로 나타났다. 그리고 L*값은 실온저장(25℃)시 냉장저장(4℃)의 경우보다 시간에 따른 변화가 컸으며, 냉동보관시 a*값은 저장 1일째 까지는 변화가 없다가 5%를 첨가한 가래떡을 실온에서 저장한 경우에는 가장 낮은 a*값을 나타내었다. b*값의 경우에는 Trehalose 첨가량과 저장온도에 따라 크게 변하지 않았다. 색깔안정화의 효과는 Trehalose 첨가농도가 증가할수록 큰 것으로 나타났으며, 특히 냉장보관시에 효과가 두드러지는 것으로 관찰되었다.; This studies were investigated to provide the influence of trehalose on retrogradation of Korean rice cake by differential scanning calorimeter and tristimulus values of CIE color Croma Meter. Having no connection with storage temperature, degree of retrogradation of Korean rice cake was increased with storage time. Degree of retrogradation of Korean rice cake was decreased in case of addition of trehalose to the Korean rice cake paste. Degree of retrogradation of Korean rice cake stored at low temperature(4℃) was higher than that of Korean rice cake stored at room temperature(25℃). In particular, degree of retrogradation of Korean rice cake was shown to be clearly influenced by storage temperature at the beginning of storage. The value of L of Korean rice cake at room temperature was indicated to be significantly changed compared with that of Korean rice cake at low temperature. The value of a of Korean rice cake was not changed until one day of storage, and shown to be minimized in storage at room temperature(25℃) in case of addition of 5% trehalose to the paste of Korean rice cake. The change of b value in general was not significantly observed even if storage temperature and amount of trehalose have been variable. However effects of trehalose in color stability of Korean rice cake was remarkably exhibited in storage at low temperature(4℃).; This studies were investigated to provide the influence of trehalose on retrogradation of Korean rice cake by differential scanning calorimeter and tristimulus values of CIE color Croma Meter. Having no connection with storage temperature, degree of retrogradation of Korean rice cake was increased with storage time. Degree of retrogradation of Korean rice cake was decreased in case of addition of trehalose to the Korean rice cake paste. Degree of retrogradation of Korean rice cake stored at low temperature(4℃) was higher than that of Korean rice cake stored at room temperature(25℃). In particular, degree of retrogradation of Korean rice cake was shown to be clearly influenced by storage temperature at the beginning of storage. The value of L of Korean rice cake at room temperature was indicated to be significantly changed compared with that of Korean rice cake at low temperature. The value of a of Korean rice cake was not changed until one day of storage, and shown to be minimized in storage at room temperature(25℃) in case of addition of 5% trehalose to the paste of Korean rice cake. The change of b value in general was not significantly observed even if storage temperature and amount of trehalose have been variable. However effects of trehalose in color stability of Korean rice cake was remarkably exhibited in storage at low temperature(4℃). 1999-12-31T15:00:00Z https://oak.ulsan.ac.kr/handle/2021.oak/4497 Title: MBTI성격유형에 따른 사랑의 구성요소와 사랑유형분석 Author(s): 정민자; 박선영 Abstract: 본 연구는 MBTI 성격유형에 따른 사랑의 구성요소와 사랑유형을 분석하고자 대학생을 대상으로 하여 MBTI 성격유형과 사랑의 구성요소와 사랑유형을 조사하였다. 연구방법으로는 선행연구 고찰과 MBTI 성격유형 검사와 사랑의 구성요소, 사랑유형 설문지를 사용하여 설문조사하였다. 회수된 자료를 분석하기 위해 SPSS 프로그램을 이용하여 빈도, 백분율, 평균, 표준편차, t-test, 분산분석, Duncan 검증을 사용하였다. 본 연구는 다음과 같다. 첫째, 대학생들의 MBTI 성격유형의 일반적인 경향은 미국인구에 대한 성격유형과 비교했을 때, ISTJ, ISFJ, ISTP, ISFP, ESTP유형은 더 많은 비율을 나타냄을 알아보았다. 둘째, MBTI 성격유형의 선호별 (E-I, S-N, T-F, J-P)에 따른 사랑의 구성요소는 EI지표에서는 친밀감, 열정, 헌신의 구성요소에서 유의미함을 나타냈고, SN지표에서는 친밀감요소에서 유의미한 결과가 나타났다. 셋째, MBTI 16가지 성격유형별에 따른 사랑의 구성요소는 친밀감의 요소의 차이가 사랑의 구성요소에 따라 차이가 유의미하게 나타났다. 넷째, MBTI 성격유형의 선호별 (E-I, S-N, T-F, J-P)에 따른 사랑의 유형은, EI지표에서는 좋은 친구 같은 사랑과 낭만적 사랑에서 유의미함을 나타냈고, JP지표에서는 논리적 사랑과 소유적 사랑에 유의미함이 나타났다. 다섯째, MBTI 성격유형의 16가지 유형별에 따른 사랑의 유형을 알아본 결과, 성격유형에 따라 논리적 사랑과 소유적 사랑이 유의미한 것으로 나타났다.; The results of this research were as following. First, the general trends of the MBTI personality types showed as follows. In comparison with the American personality types, the types of ISTJ, ISFJ, ISTP, ISFP, and ESTP showed the high ratio. Second, the compositions of love according to he preference(E-I, S-N, T-F, J-PI of personality types showed as follows. The sections of Intimacy, Passion, and Commitment showed significant differences in the El index and the Intimacy section indicated significant differences in the SN index. Third, the compositions of love according to sixteen types showed as follows. Only the Intimacy section according to the sixteen personality types of MBTI showed significant differences. Fourth, the types of love according to the preference(E-I, S-N, T-F, J-P) showed as follows. The section of Storge and Eros showed significant differences in the EI index. The section of Pragma and Ludus showed significant differences in the JP index. Fifth, the types of love according to sixteen types showed as follows. According to the sixteen types of the MBTI personality types, Pragma showed significant differences. In the relation with the personality types and the types of love, the Storge is additionally connected and the Eros is statically associated.; The results of this research were as following. First, the general trends of the MBTI personality types showed as follows. In comparison with the American personality types, the types of ISTJ, ISFJ, ISTP, ISFP, and ESTP showed the high ratio. Second, the compositions of love according to he preference(E-I, S-N, T-F, J-PI of personality types showed as follows. The sections of Intimacy, Passion, and Commitment showed significant differences in the El index and the Intimacy section indicated significant differences in the SN index. Third, the compositions of love according to sixteen types showed as follows. Only the Intimacy section according to the sixteen personality types of MBTI showed significant differences. Fourth, the types of love according to the preference(E-I, S-N, T-F, J-P) showed as follows. The section of Storge and Eros showed significant differences in the EI index. The section of Pragma and Ludus showed significant differences in the JP index. Fifth, the types of love according to sixteen types showed as follows. According to the sixteen types of the MBTI personality types, Pragma showed significant differences. In the relation with the personality types and the types of love, the Storge is additionally connected and the Eros is statically associated. 2002-12-31T15:00:00Z https://oak.ulsan.ac.kr/handle/2021.oak/4496 Title: MBTI 성격유형에 따른 부모의 양육태도와 자녀의 학습 및 진로 지도에 대한 요구도와 프로그램 개발 Author(s): 정민자; 김현정 Abstract: 본 연구의 목적은 MBTI 성격 유형에 따른 부모의 양육태도와 자녀의 학습 및 진로 지도 요구도에 근거한 프로그램 개발이다. 본 조사에서 10대 자녀들은 5점 척도에서 평균 점수가 4.0이상인 문항이 15문항 중 7문항이나 되었으며, 그 중 "나는 나에게 적합한 공부 방법을 알아서 좀 더 나은 성적을 받길 원한다."라는 문항은 평균 점수가 4.57이나 되어 성적과 진로에 대한 부분이 가장 높은 요구도를 나타내었다. 부모는 15문항중 평균 점수가 4.0이상인 문항이 11문항으로 자녀보다 좀 더 높은 요구도를 나타냈으며, "부모는 우리 자녀의 장점을 알고 개발시켜 주어야 할 의무가 있다."는 문항이 5점 척도에서 평균 점수 4.46으로 가장 높게 나타나 부모 역시 자녀의 성격에 따른 자녀 양육교육이 필요하다고 인지하였다. 구체적인 프로그램의 내용은 다음과 같았다. 먼저 프로그램은 총 3회로 3시간씩 실행하도록 구성되어 있으며, 각 session은 세부 목표를 가지고 실행되었다. 첫 번째 session은 '나의 그림자 찾기', 두 번째 session은 '성격 유형별 양육태도', 세 번째 session은 '학습 스타일 및 진로 선택'이라는 제목으로 이루어졌다. 이상의 결과를 바탕으로 본 연구에서 얻을 수 있는 결론은 다음과 같다. 첫째, 부모와 10대 자녀들에게 조사한 결과 부모의 양육태도와 자녀의 성격유형을 파악한 진로와 학습 지도 프로그램이 필요로 함을 알 수 있다. 둘째, 이러한 프로그램의 개발을 통해 부모-자녀 관계에서 스트레스 상황을 잘 대처해 나갈 수 있도록 도와서 건강한 가족이 되도록 한다.; The purpose of this study was to develop a program for the parents' children-caring attitude and the guidance for their children's career and learning, according to the MBTI character types based on their needs. In the case of the teenager children, the highest needs question was the one that "I want to get good marks by knowing the most suitable learning method for me." as marking average 4.57 point. There were 7 questions out of total 15 questions marking average point over 4.0 and the issue for the school record and the path showed the highest needs among them. In the case of the parents, 11 questions out of total 15 questions marked over average 4.0 point, showing more needs for the program than their children. The highest needs question in the case of the parents was "the parents are responsible for developing the children by knowing their strong points." as marking average 4.46 point, showing that the parents have pretty strong responsibility for bringing up their children. The following is the specific contents of the program. First of all, the program consists of 3 sessions. It is designed to be implemented for 3 hours per session and each session is implemented with specific goal. The title of the first session is 'searching for my shadow'. The title of the second session is 'children-caring attitude by the personality type' and that of the third session is 'learning style and career selection'. The major findings were as follows; First, I was able to know that both parents and children need the path and academic guidance program, containing the caring attitude and the children's personality types, based on the questionnaire survey of parents and teenager children. Second, it can help the parents-children to cope with the stress situation through the development of this program, paving the way toward being a sound and healthy family.; The purpose of this study was to develop a program for the parents' children-caring attitude and the guidance for their children's career and learning, according to the MBTI character types based on their needs. In the case of the teenager children, the highest needs question was the one that "I want to get good marks by knowing the most suitable learning method for me." as marking average 4.57 point. There were 7 questions out of total 15 questions marking average point over 4.0 and the issue for the school record and the path showed the highest needs among them. In the case of the parents, 11 questions out of total 15 questions marked over average 4.0 point, showing more needs for the program than their children. The highest needs question in the case of the parents was "the parents are responsible for developing the children by knowing their strong points." as marking average 4.46 point, showing that the parents have pretty strong responsibility for bringing up their children. The following is the specific contents of the program. First of all, the program consists of 3 sessions. It is designed to be implemented for 3 hours per session and each session is implemented with specific goal. The title of the first session is 'searching for my shadow'. The title of the second session is 'children-caring attitude by the personality type' and that of the third session is 'learning style and career selection'. The major findings were as follows; First, I was able to know that both parents and children need the path and academic guidance program, containing the caring attitude and the children's personality types, based on the questionnaire survey of parents and teenager children. Second, it can help the parents-children to cope with the stress situation through the development of this program, paving the way toward being a sound and healthy family. 2001-12-31T15:00:00Z