사회인구학적 변수가 소비자가치에 미치는 영향

Abstract

이 논문은 소비자가치가 인정주의, 순응주의 물질주의, 권위주의, 평등주의, 쾌락주의 가족주의 및 미래주의의 8개 하위 구성요인으로 구성되어 있다고 보고 서울과 울산의 대학생 248명을 대상으로 측정하여 사회인구학적 변수에 따라 차이가 나는지를 검증하였다. 인정주의 가치, 순응주의가치, 권위주의가치, 평등주의가치 및 쾌락주의가치는 어머니의 학력과 조사지역에 따라서 의미있는 차이를 보였고, 물질주의 가치는 어머니의 학력에 따라서 의미있는 차이를 보였다. 가족주의가치와 미래주의가치는 어머니의 학력, 아버지의 학력, 성별 및 조사지역에 따라서 의미있는 차이를 보였다.

The purpose of this paper is to investigate the effect of socio-economic variables on the sub-dimensions of consumer values. Data was collected from 248 college students in Seoul and Ulsan. The consumer values are consisted of 8 sub-dimensions: Humanitism, Adaptionism, Materialism, Authoritism, Egalitarianism, Hedonism, Familism and Futurism. There were statistically significant differences in the value of Humanitism, Adaptionism, Authoritism, Egalitarianism, Hedonism among the mother's education and region. The levels of the value of mterialism were significantly different among the mother's education. There are statistically significant differences in the value of Familism among the father and mother's education, gender and region.

The purpose of this paper is to investigate the effect of socio-economic variables on the sub-dimensions of consumer values. Data was collected from 248 college students in Seoul and Ulsan. The consumer values are consisted of 8 sub-dimensions: Humanitism, Adaptionism, Materialism, Authoritism, Egalitarianism, Hedonism, Familism and Futurism. There were statistically significant differences in the value of Humanitism, Adaptionism, Authoritism, Egalitarianism, Hedonism among the mother's education and region. The levels of the value of mterialism were significantly different among the mother's education. There are statistically significant differences in the value of Familism among the father and mother's education, gender and region.