울산대학교 앞 의류매장의 질적 분석

Abstract

이 논문은 울산대학교 앞에 있는 의류매장을 다양한 소비행동을 담고 있는 하나의 살아 있는 텍스트로 파악하였다. 즉 현대 소비사회를 읽을 수 있는 하나의 공간매체로 파악하여 분서개상으로 삼았으며, 울산대학교 앞 의류매장을 보다 심층적으로 분석하기 위하여 참여 관찰과 심층면접법과 같은 질적 분석방법을 사용하였다. 매장 운영자의 특성, 결제방법, 서비스, 타 업종과의 관계, 고객의 일반적 특성, 상품, 구매, 매출, 디스플레이, 명품카피, 유행 등을 분석하였다.

This paper regarded the clothing shops in University of Ulsan commercial area as a lived text with a various consumption behaviors. The clothing shops was used as a medium for understanding contemporary consumer society. To capture the depth and details of the clothing shops, qualitative methods, participant observation and in-depth interview were used. Shop manager, form of payment, service, relationship, customer, products, purchase, profits, display, copy of luxury goods, fashion, were analyzed.

This paper regarded the clothing shops in University of Ulsan commercial area as a lived text with a various consumption behaviors. The clothing shops was used as a medium for understanding contemporary consumer society. To capture the depth and details of the clothing shops, qualitative methods, participant observation and in-depth interview were used. Shop manager, form of payment, service, relationship, customer, products, purchase, profits, display, copy of luxury goods, fashion, were analyzed.