小賣壽命週期에 대한 組織論的 接近

Abstract

小賣壽命週期理論은 소매상의 進化過程을 설명하는 유력한 이론이나 보다 더 근본적이고 포괄적인 개념이 필요하다고 보고 組織論의 관점을 도입하였다.

소매수명주기를 組織壽命週期로 연장하여 조직이론의 적용가능성을 탐색해 보고 規模와 構造化, 構造化와 效果性과의 관계를 살펴 보았다. 그리고 조직이론이 소매조직에 적용될 때 야기되는 문제도 검토해 보았다.

연구를 통해서 소매진화현상을 조직론의 관점에서 접근할 수 있는 가능성이 풍부하다는 암시를 받을 수 있었다.

Retail life cycle theory has considerable utility for explaining the process of retail revolution, though it still needs to expand the concept fundermentally and comprehensively.

This study attempts to apply organization theory to retail organization and to gauge the applicability by the review of organization life cycle concept and the relationships between organization size, structure and effectiveness. It also investigates some problems associated with the application of the theory to retail organization.

It suggestes that the organization theory offers theoretical foundation to explain the retail evolutionary process.

Retail life cycle theory has considerable utility for explaining the process of retail revolution, though it still needs to expand the concept fundermentally and comprehensively.

This study attempts to apply organization theory to retail organization and to gauge the applicability by the review of organization life cycle concept and the relationships between organization size, structure and effectiveness. It also investigates some problems associated with the application of the theory to retail organization.

It suggestes that the organization theory offers theoretical foundation to explain the retail evolutionary process.