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The Effect of the Acculturation of Chinese Immigrants on Tourist Satisfaction and Quality of Life

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Abstract
Given the rapidly increasing number of foreign nationals migrating to Korea, this study
investigates the relationship between cultural adaptation, tourist satisfaction, and quality of life
among Chinese immigrants in Korea. A questionnaire survey was conducted among 344 Chinese
immigrants in Korea who visited Gyeongju, where Korean World Heritage sites and modern tourist
facilities coexist. A structural equation model was used to verify the hypothesis and indicated that
cultural assimilation and cultural separation had a significant effect on tourist satisfaction, whereas
cultural integration and cultural change did not have any statistically significant effect on tourist
satisfaction. Additionally, tourist satisfaction had a significant effect on quality of life (in terms of
subjective well-being and psychological well-being). The results of this study can function as a reference
for improving Chinese immigrants’ cultural adaptation, tourist satisfaction, and quality of
life.
Author(s)
조태수조태영Hao Zhang
Issued Date
2021
Type
Article
Keyword
acculturationtourist satisfactionquality of lifeChinese immigrants
DOI
10.3390/su13041770
URI
https://oak.ulsan.ac.kr/handle/2021.oak/9347
https://ulsan-primo.hosted.exlibrisgroup.com/primo-explore/fulldisplay?docid=TN_cdi_doaj_primary_oai_doaj_org_article_96d432f1daf64752ace5888983d4b3fa&context=PC&vid=ULSAN&lang=ko_KR&search_scope=default_scope&adaptor=primo_central_multiple_fe&tab=default_tab&query=any,contains,The%20Effect%20of%20the%20Acculturation%20of%20Chinese%20Immigrants%20on%20Tourist%20Satisfaction%20and%20Quality%20of%20Life&offset=0&pcAvailability=true
Publisher
Sustainability Science
Location
일본
Language
영어
ISSN
1862-4065
Citation Volume
13
Citation Number
4
Citation Start Page
1770
Citation End Page
1770
Appears in Collections:
Social Science > Social Science
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