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건강신념모델을 적용한 해외 감염병 예방 행동의도의 영향요인에 관한 연구: 외적 행위단서로서의 SNS 구전의 조절효과를 중심으로

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Publisher
한국광고홍보학보
Language
한국어
ISSN
1738-2475
Citation Volume
22
Citation Number
2
Citation Start Page
265
Citation End Page
302
Appears in Collections:
Business > Business Administration
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