The Influence of eWOM over Myanmar Consumers’ Purchase Intention of Cosmetic Products: Focused on the Moderating Role of Social Tie Strength
- Issued Date
- 2020
- Type
- Article
- Publisher
- 무역연구
- Language
- 영어
- ISSN
- 1738-8112
- Citation Volume
- 16
- Citation Number
- 4
- Citation Start Page
- 75
- Citation End Page
- 94
- Appears in Collections:
- Business > Business Administration
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