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Ulsan Univ. Repository Journal Papers Business Business Administration

The Influence of eWOM over Myanmar Consumers’ Purchase Intention of Cosmetic Products: Focused on the Moderating Role of Social Tie Strength

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Publisher
무역연구
Language
영어
ISSN
1738-8112
Citation Volume
16
Citation Number
4
Citation Start Page
75
Citation End Page
94
Appears in Collections:
Business > Business Administration
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