小賣店鋪選澤에서의 主要層性分析

Abstract

消費者가 店鋪를 선택할 때 중요하게 고려하는 店鋪의 屬性에 대한 硏究의 一般化를 시도하였다. 이를 위해 성격이 다르다고 판단되는 두 도시직역을 선택하여 分析結果를 비교하여보았다.

硏究結果 부분적인 차이는 있으나 대체로 유사한 점포선택행동을 보여주었다.

This paper focuses on the generalization of the attribute improtance in retail store selection. For this purpose, relative importance of various attributes is compared across several store sypes in two cities that are considered to have different characteristics.

The results lead us to the global conclusion that for the most part, retail choice behavior is similiar between the two cities.

This paper focuses on the generalization of the attribute improtance in retail store selection. For this purpose, relative importance of various attributes is compared across several store sypes in two cities that are considered to have different characteristics.

The results lead us to the global conclusion that for the most part, retail choice behavior is similiar between the two cities.